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D5.11 Communication Activities - FULL PAPER

Eurecat is responsible for designing and implementing MADRAS communication strategy through its Research Communications Office, but all consortium partners will be involved in it. This deliverable detail the communication activities done during the first three months of the project and the plan for the rest of the project. Communication activities aim at promoting the project results to as many relevant actors as possible in order to position the project into the professional world and create bridges for citizen awareness and participation, in order to ensure societal relevance and acceptability and promote technological education.

The channels considered within the communication activities plan are: designing the project’s corporate identity, social media channels, official website, promotional materials (brochure, flyers, etc.), media relations and email marketing.