MADRAS is developing novel advanced materials and manufacturing processes for a scalable production of Organic Large Area Electronics (OLAE) devices. The project is conceived to ensure a fast uptake of the flexible and wearable OLAE-based products, guaranteeing their use in real industrial environments such as the logistics (geolocation tag) and the transport sector (fingerprint reader).
TECNOPACKAGING, a Spanish SME leading the impact boosting activities together with MADRAS partners in charge of the Exploitation (Infinity) and the IPR management (Eurecat), will perform market up-taking and replication activities and will act as broker for the products developed within the project. Additionally, to diminish time to market and maximise exploitation success, TECNOPACKAGING will show MADRAS demonstrators to its customer networks to open MADRAS solutions to new strategic markets, as well as participate in the quality and management procedures.
MADRAS replicability roadmap
TECNOPACKAGING has designed a roadmap, see Figure1, to successfully carry out the transferability of the project’s outcomes to other markets maximising the impact of the project by involving other industries’ stakeholders that can be interested in MADRAS results and the products developed within the frame of the project.
Figure 1. MADRAS Replicability Roadmap
TECNOPACKAGING and MADRAS team will work on the refinement of the list of key exploitable results identified during the project, to select those ones with replicable potential and selecting those which are most feasible, considering aspects such as IPR approaches. Then, a preliminary identification of sectors with market replication potential for selected results will be identified, evaluated and analysed, prioritising, if necessary, those markets with special relevance.
Once the MADRAS’ results with exploitable potential, as well as markets with replication conditions are sought, the specific conditions and barriers to overcome in technical, economic, legislative and social terms will be identified. With all the information gathered, the team will be able to elaborate a detailed program of activities to launch the results into the new selected markets including the involvement of stakeholders, identification of costumer, engagement and mobilisation strategies and mitigation plans for barriers.
About the authors
Vanesa Martínez-Nogués PhD, senior European Project Manager and Responsible of the Surface Engineering line at TECNOPACKAGING since 2019:
- PhD in Mechanical Engineering at the University of Southampton (UK)
- Msc in Biomedical Engineering at the University of Zaragoza
- More than 12 years of experience providing solutions to the wear and corrosion problems of metals and polymers and their surfaces for the Biomedical, Automotive and Aerospace industries.
TECNOPACKAGING is a leading technology-based SME involved in the development of innovative polymeric materials and their transformation processes for packaging and industrial plastic applications, targeting companies which operate directly or indirectly in the agri-food, cosmetic, pharmaceutical and industrial sectors among others. Currently over 60 researchers and technicians work together to increase every year the number or new markets to provide our services and expertise. Additionally, TECNO has also an extensive experience participating in over 15 European Projects where the company is deeply involved in new developments of bio-based materials and their transformation processes.
